Global thouthz

It’s in human nature to make a comparison. Just like a child saying, “Who is stronger Batman or Superman?” If we consider SEO to be superman then obliviously the Social Media has to be the Batman, with its overwhelming gadgets and tools.

But, seriously which is better or which is stronger? It’s a tug of war [...]

I have previously written about the new element in webanalytics; monitoring and surveillance. But what do you do with all this new data? What actions can you conduct?
Analytics tools create a foundation for making rational actions and choices, but do rarely create actions on its own. Some CRM-tools do, but not many, yet. So what do [...]

I must say this is a great tool. I’ve now been using it for some months on astrolog.no. Thanks Avinash! And last week we implemented the same methodology at DnB NOR (but with an ordinary software soultion)
It’s as simple as it is brilliant. Try it yourself at: http://4q.iperceptions.com
3 to 4 questions that give fantastic insights [...]

What is webanalytics people ask quite often, and many think it’s only webstatistics or logfile analytics. But that’s not the case. In general webanalytics include three basic elements;

questionnaires from the web
webstatistics
user testing

That’s if you include sales and transaction data in your web statistics, otherwise that would be a neccecary 4th element.
The Monotoring and Surveillance of [...]

I lecture about web statistics several times a year in Norway. The courses are mainly targeted for beginners. There’s one test that’s an easy test to start with, that I do with participants on these courses. Of course only with those that are willing to volounteer their analytics data. I call it the 5 minute test.
As the name suggests it only takes [...]

The first Web Analytics Wednesday of the year in Switzerland will be hosted by the Haute Ecole de Gestion in Geneva the next 4th March 2009.
We’ll focus this session on tools and will have few Business  Cases to illustrate.
Exceptionnaly, we will have a half-hour introduction on the Web Analytics for people not familiar with this [...]

The next Web Analytics Wednesday will be hosted by Edipresse in Lausanne the 3rd December 2008.
After Geneva in April and Zürich in June, the next WAW in Tour Edipresse will be the opportunity to share about KPIs for non-ecommerce websites (corporate website, non-profit organisations,…) and a big part of the session will be dedicated to [...]

The numbers I’m getting from different websites are all telling me that Firefox’s marketshare is booming. It been a trend for a long time, but the last month it has exploded. From 12-13% to 20% and more… I was wondering why, and then suddenly… I bought an Asus mini PC with linux… and Firefox installed.
That’s probably [...]

We were waiting for this since Yahoo! acquired IndexTools in April. After six months, Dennis R. Mortensen announced it four days ago: IndexTools is now Yahoo! Web Analytics.
In his post Dennis explains that this re-branding [...] also includes the launch of a new website and changes to the analytics product itself (sic) including support of [...]

Everybody agrees to say this is the biggest financial crisis the world has ever known. Even worse than the big one of 1929. And they are probably right.
I won’t do a long analysis of it here as lots of bright economists do that much better than me but honestly, what better times than a financial [...]

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