Pros and Cons of SEO and SMO

June 18, 2009

It’s in human nature to make a comparison. Just like a child saying, “Who is stronger Batman or Superman?” If we consider SEO to be superman then obliviously the Social Media has to be the Batman, with its overwhelming gadgets and tools.

But, seriously which is better or which is stronger? It’s a tug of war [...]

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Opportunites for new actions in social media

May 18, 2009

I have previously written about the new element in webanalytics; monitoring and surveillance. But what do you do with all this new data? What actions can you conduct?
Analytics tools create a foundation for making rational actions and choices, but do rarely create actions on its own. Some CRM-tools do, but not many, yet. So what do [...]

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4Q from Avinash and iperceptions

April 27, 2009

I must say this is a great tool. I’ve now been using it for some months on astrolog.no. Thanks Avinash! And last week we implemented the same methodology at DnB NOR (but with an ordinary software soultion)
It’s as simple as it is brilliant. Try it yourself at: http://4q.iperceptions.com
3 to 4 questions that give fantastic insights [...]

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The new element to webanalytics

April 26, 2009

What is webanalytics people ask quite often, and many think it’s only webstatistics or logfile analytics. But that’s not the case. In general webanalytics include three basic elements;

questionnaires from the web
webstatistics
user testing

That’s if you include sales and transaction data in your web statistics, otherwise that would be a neccecary 4th element.
The Monotoring and Surveillance of [...]

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The 5 minute test

March 17, 2009

The 5 minute test

I lecture about web statistics several times a year in Norway. The courses are mainly targeted for beginners. There’s one test that’s an easy test to start with, that I do with participants on these courses. Of course only with those that are willing to volounteer their analytics data. I call it the 5 minute test.
As the name suggests it only takes [...]

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Web Analytics Wednesday in Geneva, Switzerland

February 6, 2009

Web Analytics Wednesday in Geneva, Switzerland

The first Web Analytics Wednesday of the year in Switzerland will be hosted by the Haute Ecole de Gestion in Geneva the next 4th March 2009.
We’ll focus this session on tools and will have few Business  Cases to illustrate.
Exceptionnaly, we will have a half-hour introduction on the Web Analytics for people not familiar with this [...]

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Web Analytics Wednesday in Lausanne, Switzerland

November 18, 2008

Web Analytics Wednesday in Lausanne, Switzerland

The next Web Analytics Wednesday will be hosted by Edipresse in Lausanne the 3rd December 2008.
After Geneva in April and Zürich in June, the next WAW in Tour Edipresse will be the opportunity to share about KPIs for non-ecommerce websites (corporate website, non-profit organisations,…) and a big part of the session will be dedicated to [...]

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Firefox is increasing their market share

November 13, 2008

The numbers I’m getting from different websites are all telling me that Firefox’s marketshare is booming. It been a trend for a long time, but the last month it has exploded. From 12-13% to 20% and more… I was wondering why, and then suddenly… I bought an Asus mini PC with linux… and Firefox installed.
That’s probably [...]

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IndexTools is now Yahoo! Web Analytics

October 13, 2008

We were waiting for this since Yahoo! acquired IndexTools in April. After six months, Dennis R. Mortensen announced it four days ago: IndexTools is now Yahoo! Web Analytics.
In his post Dennis explains that this re-branding [...] also includes the launch of a new website and changes to the analytics product itself (sic) including support of [...]

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Thank you the financial crisis!

October 2, 2008

Everybody agrees to say this is the biggest financial crisis the world has ever known. Even worse than the big one of 1929. And they are probably right.
I won’t do a long analysis of it here as lots of bright economists do that much better than me but honestly, what better times than a financial [...]

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Wesite Review of CasinoLaunchPad

June 11, 2009

The site Online Casino provides good information about online casino gaming. Overall, it can be termed as an effective portal for extracting information on casino gaming, listing of online casinos, gambling articles etc. It provides vast information about most of the topics involved in this field, especially the recently growing industry of casino software. Nonetheless, close analysis of the web-site unveils certain important factors that can make the portal more effective in terms of user-friendliness and usability. [..]

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