Archive for April, 2008

…was held last Wednesday.
30 participants came for an afternoon talking about Web Analytics.

This half-day sponsored by Sogeti started with a short introduction to the Web Analytics Wednesday concept and the Web Analytics Association followed by an excerpt of the Outlook 2008 survey report conducted by the WAA end of last year. This gave to the audience a good overview and a better understanding of the context of Web Analytics all over the world and the possibility to better position themsleve in this new field.

Then Julien Coquet, the new Country Manager France for the Web Analytics Association, talked about the KPIs in a presentation that have been much appreciated by the audience.
We had then a small presentation about the different profiles you can face to when you work on an Web Analytics project and the necessity to introduce and set up processes. The afternoon ended with a buffet where participants were able to continue discussion around a glass of wine.

Unfortunately, we were not able to have a testimony of implementation and use of web analytics on a real case (Nestlé) as planned. And according to the feedback we had, this was missing to the majority who would have like to talk about a real case study.

I voluntarily wanted this first edition a little bit more formal in order to emphasize the message about necessity to build a community around Web Analytics in Switzerland, however 46% of participants would like more interactivity and 38% suggest discussion and sharing about real case studies for the next sessions.

Finaly,

So, let’s meet on the next Web Analytics Wednesday in Switzerland.

Yesterday, April 9 2008, Yahoo! announced agreement to acquire IndexTools’ Analytics Business.
Even if Yahoo! precised that their press release […]contains forward-looking statements that involve risks and uncertainties concerning the proposed transaction (sic) and that the potential risks and uncertainties include, among others, the possibility that the transaction will not close or that the closing may be delayed (sic), Denis R. Mortensen, COO of Indextools, agreed to stay onboard as the Director of Data Insights at Yahoo!

Yahoo! expects that the IndexTools’ technology platform will provide [their] customers the opportunity to more quickly uncover and act on these insights, enhancing Yahoo!’s status as a partner of choice in online marketing and the must buy for the world’s advertisers.

Yahoo! Indextools to compete Google Analytics and Microsoft AdCenter Analytics?
Read E. Peterson vision about it.