Archive for May, 2008

After the success of the first Web Analytics Wednesday in Geneva, Zürich will host the second WAW of Switzerland the 25th of June.

SOGETI, sponsor of this second event, will welcome Web Analytics specialists and pratictionners in the St-Gotthard Hotel - Bahnhofstrasse 87 - 8021 Zürich.

Thanks to the feedback of the Geneva session, the Zürich session will leave more time to the networking and exchange between people, the agenda is:

1. Welcome words.
2. Introduction WAA / WAW to participants.
3. Networking : getting to know each other.
4. Discuss WAA activities in German Speaking area of Switzerland and in other parts of Switzerland.
5. What’s next

You are in Zürich on 25th of June?
You want to talk and share about web analytics with people working in the same field?

Register on WebAnalytics Demystified website and join us in St-Gotthard Hotel.

See you there.

… is the number of days I had to wait for my account to register to beta version of Microsoft adCenter Analytics…

Few hours later, I received a new email, indeed the same one with a note apologizing on behalf of the team for the unavailability of the registration process. Things started really badly…
Add to this the very mixed opinions of the lucky people having accessed to the tool before me, I’m not in any hurry to look at this new tool.

Well, of course I will look at it, and right now, at least to make my own opinion after so much wait.

In April I was one week in Chicago attending the WebTrends courses leading up to the new certification; WebTrends Certified Analytics Program.

I must say that it was a valuable week, and I recommend this to all WebTrends users out there. I’ve done WebTrends courses before, sp a lot of the things covered were known, but still it was a great benefit.

After coming back home, and been working a few weeks, I finds myself spending less time doing more. Everything just seems easier.

I find that the solution works faster, and I don’t feel the hassle I’ve felt plenty of times before. At the same time it feels like all the limitations are gone. WebTrends is still the same, but perhaps it’s me. It feels like I’m a new man.

Somehow I now seem to find the right solution right away. I feel I know webanalytics pretty well and have for quite a few years. Before it was often that the numbers decided what we could analysze and dig into. Now the tables are turned. I can focus on what to analyze, I can spend time on what to conceptualize, knowing that I will find the numbers neccecary. The fuss about finding the numbers is gone. It’s now right down to business.

I can really recommend the certification program, and enclose links to the next to opportunitues for you, in June in both London, UK and Portland, USA.