Archive for the ‘Yahoo! Indextools’ Category

We were waiting for this since Yahoo! acquired IndexTools in April. After six months, Dennis R. Mortensen announced it four days ago: IndexTools is now Yahoo! Web Analytics.

In his post Dennis explains that this re-branding […] also includes the launch of a new website and changes to the analytics product itself (sic) including support of Yahoo! Store, Yahoo! Developers and Yahoo! Head Advertisers.

Unfortunately, as anticipated in April, this is not a free-for-all-come-and-get-it launch, but a carefully planned controlled access launch only for former IndexTools customers.

You can see few screenshots on the official Yahoo! Web Analytics  website.

Yesterday, April 9 2008, Yahoo! announced agreement to acquire IndexTools’ Analytics Business.
Even if Yahoo! precised that their press release […]contains forward-looking statements that involve risks and uncertainties concerning the proposed transaction (sic) and that the potential risks and uncertainties include, among others, the possibility that the transaction will not close or that the closing may be delayed (sic), Denis R. Mortensen, COO of Indextools, agreed to stay onboard as the Director of Data Insights at Yahoo!

Yahoo! expects that the IndexTools’ technology platform will provide [their] customers the opportunity to more quickly uncover and act on these insights, enhancing Yahoo!’s status as a partner of choice in online marketing and the must buy for the world’s advertisers.

Yahoo! Indextools to compete Google Analytics and Microsoft AdCenter Analytics?
Read E. Peterson vision about it.