I must say this is a great tool. I’ve now been using it for some months on astrolog.no. Thanks Avinash! And last week we implemented the same methodology at DnB NOR (but with an ordinary software soultion)

It’s as simple as it is brilliant. Try it yourself at: http://4q.iperceptions.com

3 to 4 questions that give fantastic insights to the “WHY”.

Q1: Based on today’s visit, how would you rate your site experience overall?

This is the costumer satisfaction index. A cool feature to use to praise yourself, but more important a question (and answers) that over time will show if your efforts a reaping its benefits. It will also tell you very quickly if something bad happends to your site.

Q2:Which of the following best describes the primary purpose of your visit?

This tells you about the essence of your site. The bery concept, but with the eyes of the user. Their perceptions may very well be different than your original plan.

Thes results of this qestion will be a very solid foundation if you are considering making personaes for your site. Personaes should always be task oriented, and here you’ll have all the important tasks, listend and ranked.

Q3: Were you able to complete the purpose of your visit today?

This question tell you if your site is working or not. Not the quality of your site, but if the concept and functionality is working according to the expectations of the users. In my case with astrolog.no the task completion is around 90%, which is very high… but Q1 only scores around 65. This tells me that the site works, but the content could be better.

Only if Q3 is “no”.

Q4: Please tell us why you were not able to fully complete the purpose of your visit today?

The last question is the real gold mine. Here you get the real insight about the things you shold or could have done, and gives you the chance to change. If your site has enough traffic, you should see many great suggestions appear repedately, in which case you should take the suggestions very seriously and do something about it.

The tool now comes with a vast number of translations, so go see if your language is included. It most probably is.