Web Analytics, Behavioral Targeting, Online Marketing -

Google has been facing stiff competition from Microsoft Bing, which has come out a slew of new search features. Though Google still dominates the search result but  it needs to make things better, if it wants to remain at the top. And Google is doing just that, Google has now come out with two more features in its search result to help users search better.

All search results shows a few lines of text to giving us an idea of what the page is about, a “search snippet.” Recently, Google enhanced this search snippet with two new features that make it easier to find information buried deep within a page. This new features provides way for you to dig down deeper into a search result without having to go though the entire search result.

Try searching for a generic query like [trans fats], Google returns several results with lots of information about trans fats in general, including this result from Wikipedia:

Most of the search result still looks the same. Since we’re particularly interested in what’s healthy and what’s not, “Nutritional guidelines” is probably where the most relevant information is. Clicking this link will take you directly to that section, midway down the page.

The second part of the improvement works this way, if  we’re particularly interested in learning about good cholesterol and what levels of it are healthy, so we try a more specific query, [good cholesterol level]. The top result is from the American Heart Association and has tons of information about cholesterol levels. The specific information about good (HDL) cholesterol, however, is contained in one section titled “Your HDL (good) cholesterol level”‎. Since the query was more specific, the snippet for this result now provides the option to “jump to” just this section of the website.

These improvement would only help to make search better and easier to use. We can only expect better improvement from Google, considering this is the first time its facing some competition.