One valuable week in Chicago with WebTrends

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In April I was one week in Chicago attending the WebTrends courses leading up to the new certification; WebTrends Certified Analytics Program.

I must say that it was a valuable week, and I recommend this to all WebTrends users out there. I’ve done WebTrends courses before, sp a lot of the things covered were known, but still it was a great benefit.

After coming back home, and been working a few weeks, I finds myself spending less time doing more. Everything just seems easier.

I find that the solution works faster, and I don’t feel the hassle I’ve felt plenty of times before. At the same time it feels like all the limitations are gone. WebTrends is still the same, but perhaps it’s me. It feels like I’m a new man.

Somehow I now seem to find the right solution right away. I feel I know webanalytics pretty well and have for quite a few years. Before it was often that the numbers decided what we could analysze and dig into. Now the tables are turned. I can focus on what to analyze, I can spend time on what to conceptualize, knowing that I will find the numbers neccecary. The fuss about finding the numbers is gone. It’s now right down to business.

I can really recommend the certification program, and enclose links to the next to opportunitues for you, in June in both London, UK and Portland, USA.


2 Responses

05.07.08

That’s great. I’ve been thinking about doing one of those courses.

Did they provide opportunities to connect with other users? My main way to connect these days is through the WT user forum, and I’d like to widen my network.

Can you list one or two valuable things you learned?

05.07.08

Hi Chris,

The connecting part was very much left to the participants of the course. We didn’t do much connecting outside the breaks I must admit.

For me the most valuable thing was to gain the speed and clarity on small syntaxes that have been a headache of mine for a long time. Everythin got much clearer and easier during the week. I almost don’t make any “silly” mistakes anymore.

The major new thing that I learned was how to add external data to the web statistics, after exporting to Excel and integrate more sources of data. We have several different databases in my company, that I now can easily connect, thus I can now analyze across different channels.

Also, custom reporting got much simpler now, with new insight that got me to do small adjustments to the use of custom drilldowns and lookup-tables, which makes everything much more easy.

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