What is webanalytics people ask quite often, and many think it’s only webstatistics or logfile analytics. But that’s not the case. In general webanalytics include three basic elements;
questionnaires from the web
webstatistics
user testing
That’s if you include sales and transaction data in your web statistics, otherwise that would be a neccecary 4th element.
The Monotoring and Surveillance of [...]
I lecture about web statistics several times a year in Norway. The courses are mainly targeted for beginners. There’s one test that’s an easy test to start with, that I do with participants on these courses. Of course only with those that are willing to volounteer their analytics data. I call it the 5 minute test.
As the name suggests it only takes [...]
The first Web Analytics Wednesday of the year in Switzerland will be hosted by the Haute Ecole de Gestion in Geneva the next 4th March 2009.
We’ll focus this session on tools and will have few Business Cases to illustrate.
Exceptionnaly, we will have a half-hour introduction on the Web Analytics for people not familiar with this [...]
The next Web Analytics Wednesday will be hosted by Edipresse in Lausanne the 3rd December 2008.
After Geneva in April and Zürich in June, the next WAW in Tour Edipresse will be the opportunity to share about KPIs for non-ecommerce websites (corporate website, non-profit organisations,…) and a big part of the session will be dedicated to [...]
The numbers I’m getting from different websites are all telling me that Firefox’s marketshare is booming. It been a trend for a long time, but the last month it has exploded. From 12-13% to 20% and more… I was wondering why, and then suddenly… I bought an Asus mini PC with linux… and Firefox installed.
That’s probably [...]
We were waiting for this since Yahoo! acquired IndexTools in April. After six months, Dennis R. Mortensen announced it four days ago: IndexTools is now Yahoo! Web Analytics.
In his post Dennis explains that this re-branding [...] also includes the launch of a new website and changes to the analytics product itself (sic) including support of [...]
Everybody agrees to say this is the biggest financial crisis the world has ever known. Even worse than the big one of 1929. And they are probably right.
I won’t do a long analysis of it here as lots of bright economists do that much better than me but honestly, what better times than a financial [...]
After the success of the first Web Analytics Wednesday in Geneva, Zürich will host the second WAW of Switzerland the 25th of June.
SOGETI, sponsor of this second event, will welcome Web Analytics specialists and pratictionners in the St-Gotthard Hotel – Bahnhofstrasse 87 – 8021 Zürich.
Thanks to the feedback of the Geneva session, the Zürich session [...]
… is the number of days I had to wait for my account to register to beta version of Microsoft adCenter Analytics…
Few hours later, I received a new email, indeed the same one with a note apologizing on behalf of the team for the unavailability of the registration process. Things started really badly…
Add to this the [...]
In April I was one week in Chicago attending the WebTrends courses leading up to the new certification; WebTrends Certified Analytics Program.
I must say that it was a valuable week, and I recommend this to all WebTrends users out there. I’ve done WebTrends courses before, sp a lot of the things covered were known, but still it [...]
