Good measurements on a good campaign are determined before the campaign is executed. As with all other preparations for a web campaign. At dnbnor.no/bedrift we’ve found that 80% of the work is before the campaign, and only 10 percent during and another 10 percent after the campaign.
Of course, if you forget this and start working [...]
It’s a BIG difference in how you should use banners for external marketing and banners on your own web pages.On other people’s sites you don’t really have to worry that much about it, just measure and optimize and you’re good. But if you forget that effect and use banners on your own sites, you’re sure [...]
When Manoj and Kenneth asked me to contribute to the Global Thoughtz Project I thought it was a great opportunity to be a voice of the Switzerland within the web analytics community. I was thinking about what could be my first post when the actuality came to me.
Last Thursday, the 17th January, Omniture announced the completion [...]
Are you using your powers the right way?
Don’t wait for people to ask. Tell them! Show your knowledge. Use you power. A webanalyst will rearly reach the top of the foodchain (the top management), which means that you need to use strategy and numbers to get the influence and standing that you need in order [...]
Most analytics problems come from basic errors in the information architecture and limitations in the CMS, not from lack of analytical capacity or software. Know your site, know your URL’s and your parameters. For years and years I’ve heard marketing people and technical people complain that they can’t find the answers to their questions in the [...]
Feel free to give your hints as to how best adapt to the challenges you meet while facing these stereotypes.
Technical people
They seem to think that anything they program will automatically be measured. They often don’t think about the information architecture or the catalog structure or the impact of parameters or meta tags. Even if you [...]
90% is good enough when it comes to the click-stream analysis. Don’t look for perfection. Use surveys, user testing and other resources to see the whole picture.
For more on “the whole picture” look for good insights on:
Avinash Kaushik’s blog called Occam’s Razor.
I also recommend his book “Web analytics – an hour a day”.
I am often asked by colleagues, clients, and blog readers for comparisons between different Web Analytics Products: “What are the differences between Google Analytics and SiteCatalyst,” “How do I know which web analytics product to use?” So I did some research and have compiled a list of resources which compare analytics products. I also grabbed [...]
Local Search is becoming essential in many businesses’ online marketing strategy. With all major search players (Google, MSN, Yahoo, ASK, AOL) providing pristine real estate for local search results, businesses can’t afford NOT to invest into local search optimization strategies. Search Engines such as Google make it very simple for businesses to submit their websites [...]
