Web Analytics, Behavioral Targeting, Online Marketing -

Due to the evolution of real-time search, Google Web Search was losing its effect on determining traffic. Google’s page rank was also losing its credentials. Google themselves had written in their blog that Google Page Rank was no more as important as it was before. Today, most of the emerging websites gain their traffic from Social Media Site. Hence, social media marketing has become a key strategy for many company. With Facebook and Twitter almost head on head with Google, Google has to come up with a strategy to bring better value to the search.

As a result, Google and Microsoft both have partnered with Twitter to include real-time search in their service. Presently, real time search still have not made any breakthrough. We still have the similar kinds of search like search.twitter.com. Has Google solved the problem?

The main idea behind the search is to bring relevant content to user by ranking webpages. But in social networking world, the ranking is mostly done by users(retweet, dig, stumble, facebook share etc). Today, users or content generators are pushing their content to the mass and not the vice versa. Thus realtime search has gained lots of attention for generating heavy trafffic.

But the need of better search is still there. Google has announced in its Web Master blog, the new Architecture of Google Web. Though the UI would not be new, the underlining indexing seemed to have changed. Google is calling for pro-searchers to test the system and give their feedback to Google. Is this the search we were waiting for?

Here is what they had to say:

To build a great web search engine, you need to:

1. Crawl a large chunk of the web.
2. Index the resulting pages and compute how reputable those pages are.
3. Rank and return the most relevant pages for users’ queries as quickly as possible.

For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences, so we’re opening up a web developer preview to collect feedback.

We invite you to visit the web developer preview of Google’s new infrastructure at http://www2.sandbox.google.com/ and try searches there.

Is Google’s new web search really going to hit the nail as it did years ago with its ranking? We really have to wait and see. Search Industry has become a focus for many big software giants and with new opportunities lurking, everyone must be working hard to solve the problem. In few years, we may be experiencing a different form of search.