Web Analytics, Behavioral Targeting, Online Marketing -

What is webanalytics people ask quite often, and many think it’s only webstatistics or logfile analytics. But that’s not the case. In general webanalytics include three basic elements;

• questionnaires from the web
• webstatistics
• user testing

That’s if you include sales and transaction data in your web statistics, otherwise that would be a neccecary 4th element.

The Monotoring and Surveillance of the web
But with the fantastic growth of the social web, a new method is emerging as a more common and neccecary tool. The Monotoring and Surveillance of the web. The talk of the town is now so widespread that only analysing the activity on your own sites are no longer adequate. At least not if you have a brand name to protect.

In the more advanced sense this could also result in a methodology to identify. Identify the power-structures and trendsetters that influence their communities. The same communities that talk about you.